SportID activities report: September 2017

Dear SportID investors,

Here is our investors report for September 2017. Autumn arrived and the numbers went up, like we thought they would. The activity growth by 30% from August to September is pretty much standard, so the best thing we could point out from this stats is the growth in the numbers of customers (up by 8%) and growth of MRR (up by 13%). The reason why these stats matter most is that they are not much influenced by season or weather outside.

Changes in team and new office

We have reported a few months ago that our previous content manager Britt Rosenberg has left to continue her studies in Holland. September was her last month and starting from October our new marketing and content marketing manager is Kristjan Kimmel. Kristjan’s previous employer was fuel retail sales company Olerex and he worked as a marketing assistant there.

Starting from October Andres Joosep will join our team as sales assistant. This is a new position in the team. Andres used to work as waiter and head of shift in a nice restaurant Umbroht in the centre of Tartu. Good luck to our newest team members and thank you, Britt, for everything you have done. Most probably we will meet again.

In September we opened our second office in Tallinn next to Kristiine shopping centre. Some of our team members had to move to Tallinn in personal reasons and they didn’t want to leave SportID and we didn’t want to leave them. This also gives us better opportunity to hire, since we can do this in 2 locations and also a good workplace in Tallinn for those who had to visit Tallinn 1-2 times per week anyway.


Walk2Work (Kondimootoriga tööle) campaign took place from 4.-29. of September. There were 260 teams taking part with more than 1000 employees. This was part of Estonian Olympic Committee’s calendar and like always we got some pretty solid sales leads from this event as well.

Progress in other markets

In Germany our manager took some time off, which is definitely not great news for us. He seems to be more interested in working with the market expansion, rather than launching a new market. Therefore we have a change in strategy. For sure we need to start a test city before we can think about expanding. We are also considering other markets like Holland, Denmark, Sweden, Austria, France, Spain and checking all possible leads on how to start. Since this has taken so long, we decided in our team that our CEO Marti Soosaar will take these process into his focus and our COO Taavi Toots will concentrate on Baltic market efforts.

How can you help?

Do you know a company who is not yet using SportID to manage employees wellness? Do you know a way we can approach or you can make intro then just let our head of sales know about this (

Thank you for keeping in touch and don’t forget to go a training today. There are pretty good offers in Reval Sport.

There is something new and surprising coming from SportID and Estonian Olympic Committee and its partners in November. This photo is a teaser from the material. Photo by Gerry Sulp. Models: Nike trainers Sandra Raju and Britta Aduson.